Marketing Specialist / Marketing Assistant/ Growth Marketing Specialist
Aureus Analytics
Marketing & Communications, Sales & Business Development
Posted on Friday, March 17, 2023
About Aureus:
Founded in 2013, Aureus is a global pioneer of artificial intelligence that provides customer experience solutions to help agents, brokers, carriers, and MGAs understand their clients on a deeper level. Through its DONNA platform, Aureus provides out-of-the-box solutions leading to higher customer retention, loyalty, and lifetime value for independent agencies. Aureus Analytics’ proprietary algorithm – called SentiMeter – uses deep text analytics and AI to measure the customer experience in real-time for policyholders. The company’s platform has processed over 61 million policy points globally and has over 3 billion in premium on the US platform.
Responsibilities:
- Increasing Brand Awareness
- Increasing inbound leads
- Contribute to increasing product engagement
Job Description:
BRAND
- Managing Social Media presence
- Developing unique creatives across social media, emails & events to drive brand awareness and engagement
- Plan co-marketing with partners
- Manage website content
LEAD GENERATION
- Managing and coordinating for events and conferences.
- Managing lead gen campaigns across social media, emails, etc
PRODUCT ENGAGEMENT
- Develop product engagement campaigns to drive increase in usage and adoption
- Planning product releases and updates
Qualification & Experience:
- High energy & proven creativity skills are a key to this role
- A sense of humor and outstanding communication skills are a must
- 3-5 years work experience in marketing, communications or public relations
- Working knowledge of tools like HubSpot, Google Analytics, Hotjar, Userguiding, etc.
- Working knowledge of paid social media advertising
- Understanding of Independent Insurance Agency Market will be a big plus
- Demonstrated experience in creating successful marketing and public relations collateral
- Strong people skills.
If interested, please share your updated resume to maithily@aureusanalytics.com