r4 is the pioneer of cross-enterprise AI. Organizations across multiple industries use r4’s platform to unlock growth opportunities trapped in and between enterprise silos, systems, and processes. Cross-enterprise AI does that by bringing together data from across the enterprise, regardless of location or format, in a secure private cloud. Then itadds external data—on customer segments, locations, distribution models, and many other variables—to create a completely new and unified model of a business and its markets. Cross-enterprise AI deeply analyzes this information, uncovers new revenue opportunities that could never be seen before, and delivers a set of predictions and targeted recommendations that can be automatically fed back into enterprise systems as instructions.